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Kevin Chastagner came to Hope in 2020 after eight years living and working in China at Peking University. His Hope courses have included Management Perspectives and Theory, Strategic Management and a senior seminar focused on creativity. He also has experience teaching international business, strategic entrepreneurship, technology management and case analysis. 

Kevin taught what was thought to be the first international business course in the Democratic People鈥檚 Republic of Korea as a visiting faculty member at Pyongyang University of Science and Technology.

His primary research interests are in strategic management, including innovation, entrepreneurship, business development and international business.

Areas of Expertise

• Innovation
• Entrepreneurship
• Business development
• Strategy
• International business

Education

• Ph.D., business administration, Washington State University, 2012
• B.A., business administration, Washington State University, 2007

Honors, Grants & Awards

• Michigan Christmas Tree Association Grant, 2024
• Teaching Excellence Award, Peking University, 2018
• PKU Shenzhen Graduate School Scientific Research Award, 2016鈥�2017
• Finalist for IM Division GWU-CIBER Best Paper Award on Emerging Markets, 2015

Selected Publications

• 鈥淓nhancing Customer Value: Understanding the Customer Journey and Adding Value through Touch Points,鈥� Great Lakes Christmas Tree Journal, 2023
• 鈥溾�� (with Yuejun Yoon and Jaewoo Joo), Sustainability, 2020
• 鈥溾�� (with Christopher Balding), in The Oxford Handbook of Sovereign Wealth Funds (eds. D.J. Cumming et al.), Oxford University Press, 2017
• 鈥溾�� (with Monte Shaffer and U. N. Umesh), Journal of International Marketing, 2016
• 鈥溾�� (with Sai Lan and Chenlei Zhang), Best Paper Award in the Academy of Management Proceedings, 2015

Selected Presentations

• "Marketing Short Course for Choose and Cut Farms,鈥� with Lauren Hearit, National Summer Meeting, Michigan Christmas Tree Association and National Christmas Tree Association, 2025
• 鈥淓vergreen Growth: Crafting a Marketing Blueprint for Michigan鈥檚 Christmas Tree Farms,鈥� with Lauren Hearit, 16th International Christmas Tree Research and Extension Conference, 2024
• 鈥淯nderstanding Your Consumers Roundtable,鈥� with Lauren Hearit, Michigan Christmas Tree Association Summer Meeting, 2024
• 鈥淣avigating Opportunities and Challenges Associated with the Addition of New Products or Services,鈥� with Lauren Hearit, Michigan Christmas Tree Association Winter Meeting, 2024
• 鈥淭he MCTA and Seasonal Marketing: Challenges & Opportunities for Growers,鈥� with Lauren Hearit, Michigan Christmas Tree Association Winter Meeting, 2024
• 鈥淎dding Value Throughout the Customer Experience,鈥� Michigan Christmas Tree Association Winter Meeting, 2023
• 鈥淢anaging Your Online Presence,鈥� Michigan Christmas Tree Association Winter Meeting, 2023

Outside the College

Kevin and his wife, Nicole, are originally from Washington State and are both passionate about higher education. Additionally, Kevin, Nicole and their two kids enjoy bike rides, games and helping Nicole out with her flower business.